We're creating brands, stories, products, strategies, and partnerships to make shelters and rescue animals more visible: to increase awareness and adoptions.
Our central focus is brand partnerships. We formed the Project to pursue this core idea: providing creative and strategic support to brands who wish to help by incorporating the rescue mission into their stories and products. It's a boundary-shifting, synergistic strategy - creating seismic new levels of rescue awareness, while also creating new brand, product and engagement opportunities.
In addition to our core brand strategy, we are also engaging in these ways as well:
Awareness tools We are developing products, brands, and strategies that everyone - community members, volunteers, rescue owners, influencers - can use to spread the message and create community awareness about local shelters.
Shelter Tools We are developing and testing low-cost tools that shelters can use to generate greater community awareness, from new tech solutions to grassroots street marketing.
Ecosystem support. We support cause-driven businesses as retail investors and advisors, and seek to apply that experience to support rescue-oriented brands. We support research and education through grants and participation.